Gaudet suggests you ask yourself a series of questions before you decide to start calling up other local business owners. For example
1) What problems are my customers trying to solve when they buy my products or services?

2) What other related products or services might my customers have an interest in as well?

3) What non-competitive companies have a product or service that aligns with what I’m looking for in a partner?

Once you start getting a handle on what these companies look like, you can start putting names and faces to the industries and niches you came up with. Joint venture, or JV, partnerships are about endorsing another’s companies products and services and letting your list of customers know who they are, what they’re about and why you believe they should utilize them. You give first, and then you get on the back end.

If people like the recommendation, they buy. When they buy, if you worked out a reasonable compensation structure – you can get paid again and again, as long as people from your list of customers buys from your JV partner. Just as important, you can do the same with them. You can offer them a nice commission for introducing you to their list every time someone from their list buys from you. This is not a new concept, and has been a money-making staple online for the last decade.

Take some time to learn about JVs, they’re another form of leverage, and leverage is the key to success in business today. The world is moving way too fast to believe you can do what it takes to build, and maintain a successful local business. Strategic alliances are the name of the game online, and if you apply it to your real world business, you can not only create a whole new revenue stream, but also open yourself up to creating a whole new list of customers as well.

Using Leverage Bridges The Gap Beginning And Success

I wrote my book, “The Local Business Reboot Manifesto,” because I came across truckloads of data that showed most small businesses failed. It just so happens that micro businesses make up most of all the small businesses in the U.S. today, so in essence, most micro businesses fail as well. Micro businesses were once considered mom and pop shops, like the corner store bodega, or the local dentist. But today, because of the advances in technology, a person working out of their home is now considered a micro business owner as well.

On the flip side, having as many as 10 employees still keeps you within that micro business labeling too. As I combed the data, I noticed twelve reasons that caused businesses to fail resurfacing again and again. It was these twelve reasons that became the foundation for the book, and once you know what causes something, you can start working on how to fix it, or avoid it altogether. Several of these reasons are also covered in a great post from George N. Saliba of New Jersey Business Magazine dot com.

They include preparation, mind-set, getting help from mentors or coaches, and my personal favorite – delegation, to name a few. One of the key points George drives home again and again is that creating a successful micro business is extremely difficult, which is probably why most people fail at it. I believe if more people were told how serious of an undertaking a business really is, many would not try at all. This could possibly lower the overall small business failure rate, but even if people still decided to go through with it – having knowledge of what it takes to be successful, and what to avoid, could equally have a positive affect on the numbers.

The “Local Business Reboot Manifesto,” was all about raising awareness of the pitfalls, as well as the strategies and tactics, a fledgling business owner could leverage to get themselves in a much better position to succeed. Although I won’t be able to dive into the twelve reasons here, or even cover all seven points George makes in his post, I will briefly discuss one – delegation.

Mastering this one activity alone can be the difference between you burning out like most businesses before you, or building a profitable business that doesn’t drive your life, but enhances it. If you can wrap your mind around the concept that you DO NOT have to do it all on your own, you can be just as successful as you want to be . . . considering you also apply strategic thinking and tactical planning to the mix as well, that is.

Details aside, focusing on what you feel you are good at is probably worth taking some time to figure. Once you do, your next task is figuring out how you can have someone else do the rest. I believe you need to have basic knowledge of how everything works in your business, but I don’t believe you need to do any of it for you to be successful. This was the mistake I made initially, and I don’t want you to waste a minute doing that with your own business.

With the Internet, and technology moving ahead at warp speed, what used to cost us thousands to produce can be done today for pennies on the dollar. Go out there and find ways to get what you want done, that keeps you within budget and on course - believe me, it’s out there. Whatever you can think of, that you believe your business needs to be successful, is already out there being offered as a service. Get resourceful by leveraging the greatest tool in mankind’s history – the interweb.

If you haven’t read the “Local Business Reboot Manifesto,” just submit your email in the form to the right to claim your free copy. Business is tough enough, but why try to reinvent the wheel when you can use the experience of millions of successful business owners that have traveled down the road you are beginning to embark on now?

It only makes sense, and those that don’t over complicate the process, and stick to simple concepts tend to be more successful than their brainy counterparts. Unlike Robert Frost’s famous poem, in this instance, following the road well-traveled may be the best strategic move you ever make.

Content Marketing Should Be As Strategic As Any Other Part of Your Marketing

It’s interesting to note how true this observation really is. Social media expert Stanford Smith guest posted on Jay Baer’s Convince & Convert blog the other day, and he mentioned how nervous his client got when he realized he was going to have to produce killer content for his audience. The difference between what I experience and what Stan experiences is that Stan’s clients are generally small and mid-size businesses with lots of employees and big budgets. My people are local businesses, with 10 employees usually being the max, and tiny budgets compared to these other businesses.

Where’s Stan’s client thinks they don’t have the content they need because they might be a boring company, my client gets nervous around this subject because they believe they’re going to have to pay an arm and a leg to create content on an ongoing basis. Stan combats his client’s nervousness by outlining 5 ways they produce great content without having to think so hard, and I suggest you take a look, because you’re going to get some great ideas you can use to make your own content.

What I really want to talk about is one of the content generators Stan points out – testimonials. I see so many testimonials go to waste because LBOs just don’t see the value they produce in their customers’ lives. I’ve seen people leave many of these businesses smiling from ear to ear and yet I can visit review engines and search local listings like Google Places, and Yahoo, and Bing local, and see at best – 20 reviews. If it’s a real go-getter, I might see 50 reviews.

This may sound really nuts, but if you’ve been in business for over 5 years, with a store front – you have way more than 50 reviews available to you. You have at least 100 reviews floating around out there, and you don’t even know it. Take some time to go through your customer profiles and contact them all. That’s right, I said it! Call them all up and ask them if they would be willing to give you a testimonial about the quality of the service you provide.

You’ll go from a few testimonials to way too many to work with, and that’s a good problem to have. Just remember, delegation is the key. Have someone else contact these people while you work on a system for gathering these testimonials. At the same time, all this love your customers will be giving you can open the door for even more sales. If you have a proven sales process, this is where you’re going to want to interject it into the process.

Content creation is not an issue, and it never will be when the intent to create content is there. I know that sounds a little too metaphysical, but it’s true. This is especially true for LBOs who have smaller budgets, and in many cases, have a whole lot more to lose than their mid-size to larger counterparts. You don’t have to hire someone to create content for you to get the job done, but you do have to create content to create the kind of buzz you’re looking for in your business.

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

In other words, you can repurpose your old content from something you once gave away for free, to something brand new that you can sell, and make money from. He talks about my three favorite ways to produce content – eBooks, videos and webinars. As a local business owner, your main priority is your core business, no question about that. However, some pretty cool ideas came from repurposing resources that were either lying dormant or just not making any real money.

The best example would be KingsFord Charcoal. A whole company was created because Henry Ford couldn’t deal with having tons of sawdust go to waste in the process of making his Model T body frames. How about Listerine? It was invented over 130 years ago to be used as a surgical antiseptic. Over the years it was added to cigarettes, became known as a cure for the common cold, and even became a treatment for Dandruff. It wasn’t until the Roaring 20s that Listerine found it’s niche as a cure for bad breath.

With the invention of the Internet, you now have a way to productize your knowledge. After years of toiling around in your business, I bet you’ve figured out why certain things work, and why some don’t. Shortcuts and sidesteps you can take to get the same result, but maybe in half the time, or with less of an investment – people would pay for that kind of information. The more information you hoard, the less chance you have of earning from that information.

Information products are your tickets to added revenue. If you don’t know where to start, start a blog and dole out some of that information to your audience. If it’s solid stuff, they’ll be back for more, and if they come back often – sell them something! It’s called a win-win, and that’s the best kind of win.

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

Your Local Website Is The Doorway To Your Sales Funnel

One of the first pieces of content I introduce my new clients to is a short report on why their websites are not converting their visitors into paying customers. I do this for two reasons:
1) I get them to understand just how important their sales process really is – too often business owners believe all they need is traffic, and their sales process will take care of the rest. That is until they start noticing they’re getting hundreds of people reaching their site every month and no one is calling or walking in to buy something.
2) I get them to focus on actual traffic, the people who really do end up on their site, instead of their ranking on the search engines. What tends to happen is the desire to be #1 for a keyword becomes more important than the reason why a marketing campaign was created in the first place – getting more customers.

With that said, the very first part of any sales process online is the website. This is what your audience will see when they first meet you, and unfortunately, the prevailing belief is that more is better. This couldn’t be further from the truth, and in this case, as with most things in life, the principle of K.I.S.S. works best. If you’re new to this principle, it stands for Keep It Super Simple (used to be Keep It Simple Stupid but people are very sensitive these days) and that’s exactly what you want to do with your Home Page and every other page on your site.

Every page should have a desired outcome attached to it, and you should be working your visitor towards that outcome – one message per page – keep it simple, and your visitor will respond much more favorably.

Another issue I see come up again and again with websites owned by local businesses is the use of industry talk, aka: jargon. If I have a leak in my roof and I visit your local roofing website to find out some more information about the kind of services you offer, and hopefully see if I can get an estimate to see how much this is going to set me back, the last thing I want to have to do is figure out what kind of wood rot I have, is it brown rot, white rot or soft rot?

All I want you to do is fix it, and do it in a way that causes me the least hassle and hopefully, doesn’t hit my pocket too hard – do that and I’m fine . . . and that’s how most of your audience thinks too. Now don’t get me wrong, you do want to show off your expertise, but you have to give them the option to want to learn more from you. By force-feeding it to them, you set yourself to lose a potential customer – reports, eBooks, premium content – these are all kinds of ways you can use to show off how much you know and build a following in the process. In the meantime, K.I.S.S. and talk about fixing their problem.

Sonja Jobson wrote a nice little piece on why websites fail, and goes into more detail as to why that happens. So to wrap up, keep it simple and focus on helping your customer at all times – do that and you’ll have a hard time setting up roadblocks for you and your business.

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

This is not my opinion, this is fact. WordPress is a content management system, and there are several platforms on the market today – the top three are WordPress, Joomla and Drupal. Drupal owns 6.7% of the market, Joomla owns 9.2% of the market, while WordPress owns 53.8% of the market – more than Drupal and Joomla combined. If it wasn’t the best on the market, would it own such a huge amount of the market?

Think about search engines. Which one do you feel is the best? Depending on which part of the year you ask someone, they will tell you Google 65% to 80% of the time, Why is this? Because most people feel their experience on Google is way better than their experience on Yahoo, Bing and all the rest. You cannot own such a large percentage of the market you’re in if you aren’t doing something right, does that make sense?

This is why I only talk about and recommend the best stuff to my people. Other consultants like to go out and find hidden platforms and software no one has ever heard of, so they look like experts in their clients’ eyes. I’m the exact opposite. If I found something that makes my life easier, has been tried and tested, works really well, and gets the results I’m looking for – I’m in!

Yet I come across LBO after LBO that refuse to cross over to a platform that makes their marketing, business and life more effective. With a WordPress site, you have the ability to create an unlimited amount of pages, and you get to SEO the content on these pages within a few minutes and get it out into cyberspace with the click of a button. You can embed videos on WordPress in about 3 steps, and each step requires no coding.

The beauty of WordPress is that if you have no technical skills, it’s the site for you. If you have technical skills, it’s the site for you. You can do even more with WordPress if you know how to pimp out it’s features. There are people getting paid very well for doing that all day long. All they do is get orders to get WordPress to do something it doesn’t normally do. I happen to be one of those people, and there are many more of us out here, ready and waiting to work with you. You can leverage that knowledge if you’re strategic.

Where LBO’s drop the ball is when they believe they will save themselves money by learning all this stuff on their own, and waste more time learning about Internet marketing instead of what they’re really good at – running and growing their business. I have several clients that admit they don’t want to hire me to do certain things for them because they enjoy learning it on their own, and doing it themselves.

If that’s how you feel about it, that’s ok. However, I want you to think about this – did you start the business you now run because you wanted to master the marketing aspect of it, or did you start it because you wanted to do what you loved to do, and get paid well to do it? Was it to live life on your own terms, and take vacations when you wanted? Was it to make the kind of money you were not able to make working in a job? Was it to have the freedom you couldn’t get with a job?

If you answered yes to one, or any of these questions – learning online marketing, direct mail marketing, email marketing, and all the other forms of marketing that a local business would benefit from being involved in, is a waste of your valuable time and energy. Building a business that runs like a Swiss watch is not an easy task, and if you want to earn the kind of money you dream of, or the time to enjoy more of it with your family and friends, than you need to be investing more of your time figuring out how to do that instead. We only have so much time available in the day, not using it strategically is a recipe for disaster.

This may sound self-serving, but it really isn’t. Think about this, people like myself, spend hours – literally hundreds of hours a month online – trying to keep up with all the newest technology and strategies we can utilize in our own businesses. By the time we get to you, the projects and tactics we determine you need implemented in your business are child’s play to us, which is why we can do it so much better, and faster than you ever could. This is not an ego-dump, this is the truth. Think about your own industry. If I tried to do what you do, and I just entered the niche you’re in, how much of a learning curve would I have in front of me? Would I be able to do what you do with a few hours a week devoted to learning your craft?

Probably not, but WordPress allows a newbie to shorten the learning curve dramatically, and post content their customers want with just a few clicks of a button. So why stick with limited, or outdated options? The competition already online is thick, and think about the 40%+ of LBOs that still don’t have a website that are coming online over the next few months and years. If they follow a strategic path, they could potentially outrank you, and pull in more traffic with the technology available today in half the time it took you to get to where you are now – it’s just that simple.

Life and business are tough enough as it is, let’s not make it harder by packing on more to our plate than we can already handle. When it comes to websites and blogs, I recommend WordPress all day long- it’s tried and tested, it’s easy and it works.

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

Social Media Managers Do More Than Tweet and Update

I’ve been reading books since I was a little kid, and I started writing stories when I was a pre-teen, so writing has never been difficult for me. I got into sales in my twenties and marketing in my early thirties, and I combined all those skills together and work with local business owners on making their marketing even better. One of the challenges I see with LBOs is how ineffective they are when it comes to their social media management.

Most LBOs who are online have a presence on Facebook, Twitter and LinkedIn, but they don’t have much of a following. Because of that they believe they don’t really need to manage it because no one is listening. The truth is there has to be an intention to have a social media following – it doesn’t happen by mistake. There must be a marketing strategy behind getting followers and there needs to be someone in place to manage those followers once they show up.

One thing about social media, when the people show up – they come in waves, and they come ready to talk, learn and be entertained. If you aren’t ready for all that. you miss an outstanding opportunity and lose more than just some people, but possibly a huge amount of untapped revenue as well. Although I have a system for handling social media on your own terms, without a social media manager, that I call the Local Social Formula, many clients choose not to get involved with the program.

A big reason why is because of all the writing involved. Social media is all about fun, games, and five to six word sentences. Social marketing however, requires you to be able to string two or more coherent sentences together to get your point across. Surprisingly, most people in general, not just LBOs, have a hard time writing. So to combat that, it makes sense to hire someone who can handle your social media for you on an ongoing basis.

Now if you don’t have a following yet, that’s ok. Most of your followers are going to come from the Internet due to content being distributed by your social media manager. The people who come from the online world, more often than not are not going to be your real customers, they’re just going to be fans who either like what you do or how you do it. Your real customers are going to be the people who get onto your social media platforms after purchasing from you, or while they were in your place of business and were considering buying from you.

The challenge is we don’t know who our fans and followers really are unless we have someone monitoring the conversation these people start – that’s what a social media manager can do for you. It’s more than just them sending out a tweet or updating on Facebook, it’s about knowing who’s who online and how to create conversations with certain people to draw more and more attention back to you and your business.

Here are four tips you can use to finding a competent social media manager. Although I provide that service to my clients as well, I understand that some LBOs aren’t comfortable with bringing someone on board who doesn’t live in the state their business is in. In that case, make sure to read this little post, and get out there and find someone who can handle this for you as soon as possible.

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

Video Marketing For Local Business Is Key

With YouTube streaming 3 billion videos every day, the ability to get on camera and talk about your product or service should be pretty self-evident – it’s not. Many of my clients still have no plans to shoot video, or even incorporate it into their marketing strategy. Those that do want to use video are terrified about getting in front of the camera. They think they’re too ugly, or that they’re going to draw a blank and not know what to say or even how to say it.

Let me first say that if you’re one of the few interested in using video to expand your reach, congratulations – you’re thinking like someone living in 2012. As far as being nervous or scared about being in front of a camera – that’ the least of your problems. I’ve always had a stutter ever since I can remember, and I still have it to this day. It happens to me several times a day and only through self-awareness have I been able to control it so that it doesn’t play a factor in me meeting people and speaking to people on a regular basis.

However, when I first got in front of a camera, it would all go downhill. I lost my way, I got flustered and eventually, I started stammering like an idiot. Until I found that if I scripted out my whole talk, I would almost always get through the talk – fluent, not a single stutter. If you have no speech impediments, the only issue you’re dealing is fear, and that’s a mental thing. Almost every mental issue out there known to man can be cured by the person dealing with that issue.

For example, phobias. We’ve seen people break 20 and 30 year phobias in a few minutes on daytime television for years now – why? Because the person had enough reasons and beliefs that he or she could change and that changing would be a good idea – so they changed. They chose to stop being afraid of whatever it was that initially had them fearful.

We can skip all the psychological mumbo jumbo and get down to this – you control your mind, and when you want to do something, you do it – period, end of story. Now, I know this is not going to be enough for some of you so I’m leaving you with some steps to take to be able to speak with more authority, conviction and confidence when you finally get in front of the camera.

Scripting out your entire talk is key. It releases all the nervousness because as you write, you start formulating your thoughts and ideas much more clearly. This kind of thinking takes you away from the imagination part of your brain to the more analytical side, and this is what we want because this side of the brain will have you believe it makes sense to get in front of that camera and shoot video. The analytical side knows it will help you get more people checking out your products and services, so doing it makes perfect, “logical” sense.

Rick Dearborn’s post about video scripting provides even more ideas for you to use for your videos. The bottom line though – use video and get used to using it because it’s going to be around for a long time.

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

Marketing Leads To Profits

wanted me to sell him on why he needed my services, and I guess this was his routine with every other marketing “guy” that walked through his door.

I took one look around the store and looked back at him and said, “Because if I was in the market to buy (the service he provided) I would never come here.” That statement changed his whole face around and he became visibly upset. “You think that’s the way you’re going to get my business?” I said, “Probably not, but by the way you asked me the question, it felt like you kind of made up your mind you weren’t interested in what I really had to say anyway, so I thought I would tell you what I was really thinking.”

Of course I didn’t get the client, that was pretty much a done deal after my little tirade, and if I had to do it over again I would probably go about it a lot differently. The problem was that this LBO thought marketing was something you added to the business, and he couldn’t be more wrong. Business management guru Peter Drucker was quoted as saying, “Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”

Regis McKenna simplified that sentiment when he said, “Marketing is everything.” That’s my position on marketing, it’s not just your web site or the ads you place in the local paper. It’s the way your carpet looks, the ambiance of your shop or office. It’s more than how your business cards look, it’s how you dress and what you say to a prospective customer when you meet them for the first time.

Marketing is the most important aspect of your business – bar nothing. If you cannot create a great presentation at every level of your business, people will look at your business as “less than,” and in today’s world – that means you lose their business. Customer loyalty still exists, but the rules to getting a loyal customer have changed dramatically over the last 20 years. Much of the process to getting that loyal customer, now revolves around marketing, because even when you land than as a customer – this is when your marketing should kick into gear, not end.

Mike Thimmesch of Business 2 Community wrote a nice little piece on marketing and definitions some of the greats give it. Take a few minutes to read it and think about it for your business. What does marketing mean for you? And the next time you have me in your place, believe me, I’ll have a much better response to “So why should I hire you?”

Marcus Roman is founder of the Upper Level Media Group and the author of the Local Business Reboot Manifesto, 12 reasons why local business tend to fail and 12 ways to make sure it doesn’t happen to you. For more information on how you can become the number one choice in your local community for your product or service, apply for a Strategy Session.

There are many people asking questions about crowdfunding and the JOBs Act and how this all ties together. The JOBs Act, which was initiated by President Obama’s Startup America campaign is an acronym, and a call-to-action. The JOBs Act is really the Jumpstart Our Business Act, and it’s designed to help get more ideas from the planning stage to reality. How this is done is where crowdfunding comes into play.

Crowdfunding is an idea that’s been around for a very long time, but new labels and buzz words tend to have many of us believe otherwise. Slava Rubin, co-founder of Indiegogo – a crowdfunding platform, points out in his article for Inc. magazine that the base of the Statue of Liberty was built through crowdfunding. Apparently Joseph Pulitzer, (yup, that Pulitzer) ran a newspaper campaign to raise money for the base to be built, and was able to get over 100,000 people to contribute about a dollar each. In today’s dollars, that would equate to over 2 billion dollars – and that was just through newspapers!

The JOBs Act takes this old, yet powerful concept, and gives it a modern twist by giving the person contributing, equity in the company they’re helping to start up. Before this act when into effect, the only way you could invest for equity was if you were an accredited investor. In other words, you had to have been worth over $1 million, not counting your home, or your annual income was at least $200,000 a year, for the past 2 years. The JOBs Act broke that barrier to entry, and the hope is this infusion of creative ideas backed by money from anybody willing to invest will create an entrepreneurial boom we haven’t seen in a very long time.

The reason President Obama signed this into effect was to help stimulate the economy. The thinking is, if more small businesses and businesses in general are created – more jobs will also be created. The truth is most of America’s jobs come from small businesses, so the thinking behind this is based on fact, not hope.

What dangers are involved with the JOBs Act? Some think fraud will run rampant due to the lower disclosure standards companies will need to follow. Others believe there are more businesses trying to start crowdfunding companies, than actual companies looking to benefit from crowdfunding. I believe this is a concept that is going to change the way business is done, and it’s a product of the greatest gift to mankind this planet has ever seen – the Internet.

If you make $60,000 a year and you have some discretionary income you want to invest, you can now look for a company that is involved in something you believe in, and you can invest $2,000 (the most for anyone under $100,000) directly into that company and receive equity. If you have a great idea for a business, you can sidestep bank loans and go straight to crowdfunding If you can present your idea in a way that makes sense, you will be able to raise the money and get started building your business. This is unheard of, and today it’s reality.

I’m excited to see where this is going, and for local business owners – this is your time to shine. I know many of you have ideas for a business you would love to start, but don’t have the time or money to get started with. Now is the time to implement systems into your business to help free up the time for you to start on other business ventures. Remember, the business you started was created to help you live your dream lifestyle – not for you to create your own job.

And as an entrepreneur, one thing you can’t help is coming up with new, and better ways of serving. You are at the beginning of a new era in business, get started positioning yourself to take full advantage of it. The JOBs Act was created with the intention of creating more new jobs by creating more new businesses, and giving people a chance to make back on the money they invested with in these new businesses. This is not win-win thinking, made famous by Stephen Covey in his work, The 7 Habits of Highly Effective people. It’s win-win-win thinking, and you can become a part of it.

Well, not just yet exactly. The Securities and Exchange Commission has 270 days from when the bill was signed to formulate regulations before it’s truly official. That’s almost a whole year to position yourself for success. Even if you have no desire to start a new business, position to make even more money, so you can invest in these new business. There’s a whole new bundle of money being collected as I write this, and when you position yourself correctly, you get yourself in place to get some of that in your pocket. No time to waste people, let’s get started positioning ourselves today.